The Difference Between a Good Deal and a Great One Is What You Did the Week Before
Most negotiators prepare for the conversation. The best ones prepare for the outcome — before anyone sits down at the table.
This 30-page prep kit gives you the exact pre-negotiation system I've used across more than $3 billion in deals. Not a pep talk. A process.
What You're Getting
A 30-Page Pre-Negotiation System Built From Real Seven-Figure Deals
Preparation is where most negotiations are won or lost — before anyone opens their mouth. This guide gives you the six-step system I use to walk into any major negotiation with no surprises, a clear strategy, and the intelligence to back it up.
For $7.99, you get a reference you can work through in a few hours and deploy before your very next deal.
The Six-Step Prep System
Step 1: The Intelligence Brief
What to research before any negotiation — company, person, situation. The more you know, the more options you have in the room.
Step 2: Setting Your Strategy
Your goal, your opening position, your walk-away point, your hard lines. If you don't have all four locked in before you sit down, you're not ready.
Step 3: Mapping the Stakeholders
In a big deal, the person you're talking to is rarely the only one who matters. Know who else is in the room — even the ones you'll never meet.
Step 4: The Opening Playbook
The first ten minutes of a negotiation set the anchor for everything that follows. Here's how to use them to gather information instead of giving it away.
Step 5: Managing the Middle
Multi-session deals are won and lost in the weeks between meetings. This step gives you the tracking system and the discipline to stay ahead.
Step 6: The Close Checklist
The 11th hour is where most money gets left on the table. This checklist is the last thing you do before you agree to anything.
Why These Laws Work
This System Has Been Battle-Tested Across $3B+ in Negotiations
I'm Ken Trent. Over 20 years in B2B and large-scale negotiations — Amazon, Spreetail, Builders Capital, and my consulting practice. $3B+ in total deals managed. $100M+ in net profits added for clients.
The prep system in this guide isn't a framework I invented. It's a process I refined across hundreds of real deals — including ones worth tens of millions of dollars where the preparation phase made all the difference.
Is This for You?
This Is for Anyone Who Hates Walking Out of a Negotiation Wishing They'd Been More Prepared
✅ Sales professionals preparing for major account renewals
✅ Founders going into supplier or partnership negotiations
✅ Procurement teams managing complex vendor relationships
✅ Anyone who's ever felt underprepared in a high-stakes conversation
Get the Kit
$7.99. One Time. Use It Before Every Deal.
For less than the price of lunch, you get the prep system I've used in negotiations worth hundreds of millions of dollars. 30 pages. Six steps. Instant download.
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